LORNA HELPS
CEO and Founder of Vibrant Thinking

“Hybrid working is not just a buzzword or a knee-jerk reaction to the pandemic for me. This way of working has been integral to my life for well over a decade and I am passionate about the opportunities and benefits it brings.
Prior to Vibrant Thinking, I worked at Procter & Gamble for 17 years. Though the term “hybrid working” hadn’t been coined yet, it already existed in many corporations, like P&G, for different roles. The world just hadn’t had to do it on such a big scale before. But it was second nature to me. My teams were based across the UK and in Geneva, they travelled frequently, and we never knew who would be in the office on any given day.
So, I understand the challenges of what we now call hybrid working.
I know what it’s like to face that default but mistaken – and, in my case, unrealistic – expectation that “all being in the office together” is the only way to work.
Critical to my role was building relationships, establishing effective communications, and generating business success – all while team members’ locations fluctuated. To achieve this, I developed a variety of strategies which are now even more relevant for businesses than ever.
Through Vibrant Thinking, I get to help businesses seize the opportunities that hybrid working offers for taking a new approach to ensuring employees are working in ways that are best for them, and best for the business. When your employees are thriving, your business will thrive, too.
The world of work is at a turning point, and it’s knowing that I can make a huge difference to the businesses, managers, teams, and employees I work with that drives me every day.”
Lorna Helps